Fashion
The Future of Fashion Week
Revitalising fashion week requires reaching beyond the realm of haute couture, as the pre-pandemic status quo proves off trend for the Spring/Summer ‘22 Season. From designers and talent to tourism and hospitality, businesses in the world’s most prominent cities await the return of the action-packed, lucrative itineraries with which it associates. However, the pandemic forced the industry to look hard at the optics of how fashion week’s presented themselves: from ethos to the environment. In turn, designers around the world made great strides in becoming more inclusive in their marketing and sustainability. While jet-setting and cab-hailing became a distant memory to the front-rower’s, the digital innovation in which couture submerged did not come without its own carbon cost. With dynamic lockdown lifting trajectories, the catwalk becomes a tightrope balancing creative expression with social and environmental objectives.